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Hi, I'm Ana Lucia.

I am a change guide.

Since 2000, I’ve worked alongside altruistic changemakers to initiate and navigate change successfully, be it in their lives or in their organizations. I help my clients break through the obstacles holding them back in their leadership, and help them develop their own abilities to get there.


As a trained economist, dancer, and coach, I bring a unique flair and perspective to the change I’m a part of.

I've been an immigrant for 20 years. In that time, I’ve lived in 11 different homes and I’ve changed careers multiple times - from working on the launch of the Euro currency at the European Central Bank, to bringing life-saving medicines to market as a Boston Consulting Group consultant, and at Genentech and Roche. In the last 15 years, I’ve created leadership development programs and coached leaders at all levels at Genentech, Roche and other Silicon Valley organizations, such as Salesforce and Goodwill Industries. I’m passionate about diversity and inclusion, and the grass-roots movements I launched with other inspiring troublemakers have outlasted my tenure and have helped hundreds of leaders find more meaning, and bring more beauty and kindness to the corporate world. Thus, transformation has always been an integral part of my life.

Thanks to my experience in dance, I use the movement and creativity of dancing to transform the way leaders design and realize change. After 10 years of flamenco dancing - performing regularly and even running a small production company in San Francisco - I've been able to bring a unique passion, aliveness, creativity, and inspiration to change and the changemakers I partner with.

As someone who walked away from a successful career to pursue more meaningful work, I know how different it feels when you start creating lasting change. I’m now in a new chapter of my life, one where I now get to share with others what I’ve learned. I dedicate half of my time to serving my community, working with seniors to reduce loneliness, and teaching leadership skills to youngsters; and I dedicate the other half to coaching changemakers.

These are stormy times. We need more leaders to cast a halo of positive change. Leaders like you.

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